Brevo vs Mailchimp: Which Is Better in 2026?
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Brevo and Mailchimp are popular email marketing platforms with very different pricing models. Brevo charges by emails sent; Mailchimp charges by contacts stored. That difference decides a lot.
Choose Brevo if: you have a large list and want send-based pricing plus SMS and a built-in CRM.
Visit BrevoChoose Mailchimp if: you want the most familiar, polished all-rounder and a simple starting point.
Visit MailchimpHead-to-head: BP Score breakdown
| Brevo | Mailchimp | |
|---|---|---|
| BP Score | 4.3 | 3.8 |
| Value | 5.0 | 3.0 |
| Ease of use | 4.0 | 5.0 |
| Features | 4.0 | 4.0 |
| Support | 4.0 | 4.0 |
| Scalability | 4.0 | 3.0 |
| Pricing | Free up to 300 emails/day; paid from ~$9/mo | Free up to 500 contacts; paid from ~$13/mo |
| Best for | Small businesses that want email + CRM + automation in one | Beginners who want a familiar, polished all-rounder |
Winner highlighted per row. Scores use our BP Score method.
Pros & cons
👍 Brevo
- Send-based pricing, not contact-based
- Email, SMS, chat and CRM in one
- Strong free tier for starters
👍 Mailchimp
- Polished, beginner-friendly interface
- Solid templates and reporting
- Wide integrations
👎 Brevo
- Daily send limit on the free plan
- Template editor is less refined than rivals
👎 Mailchimp
- Gets expensive as contacts grow
- Counts unsubscribed contacts on some plans
FAQ
Is Brevo cheaper than Mailchimp?
Often yes for larger lists, because Brevo charges for emails sent rather than contacts stored. For small lists sent frequently, compare both.
Which has better automation?
Both are capable; Brevo includes a solid automation builder and CRM. For the most advanced automation, ActiveCampaign leads.
Which is better for beginners?
Mailchimp's interface is very beginner-friendly; Brevo is close and adds more built-in channels like SMS.
