Brevo Review (2026)
Email, SMS and automation with a generous free plan
Brevo is the best-value all-in-one for small businesses that want email, SMS and light CRM together — its send-based pricing is a gift if you have a big list, though the daily cap on the free plan will nudge you to upgrade.
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👍 What we like
- Send-based pricing, not contact-based
- Email, SMS, chat and CRM in one
- Strong free tier for starters
👎 What could be better
- Daily send limit on the free plan
- Template editor is less refined than rivals
What is Brevo?
Brevo (formerly Sendinblue) is an all-in-one marketing platform combining email, SMS, automation and a lightweight CRM. Its pricing is based on emails sent, not contacts stored, which is great for large lists.
Key features
Drag-and-drop email builder, marketing automation, transactional email and SMS, landing pages, and a built-in sales CRM.
Who is Brevo for?
Brevo suits small businesses that want marketing and light CRM together without paying per contact. Compare it with Mailchimp and ActiveCampaign.
What people use Brevo for
Small-business newsletters
Send campaigns without paying more as your contact list grows.
Automated follow-ups
Welcome series, abandoned carts and drip sequences from a visual builder.
Email + SMS together
Reach customers across channels from one dashboard.
How to get started with Brevo
- 1Create your account
Sign up free — 300 emails/day, unlimited contacts.
- 2Import contacts
Upload a list or connect a form; organise with lists and attributes.
- 3Build a campaign
Use the drag-and-drop editor or a template, then preview on mobile.
- 4Set up an automation
Trigger a welcome or cart-recovery flow from the automation builder.
- 5Send & measure
Send or schedule, then track opens, clicks and revenue.
Expert tips
Start with engaged contacts to protect deliverability before big blasts.
Brevo bundles a light sales CRM — handy before paying for a separate tool.
The free plan limits daily sends; upgrade to Starter to remove it.
Brevo pricing
Prices are indicative and change often — confirm on the official site.
Brevo FAQ
Is Brevo really free?
Yes — the free plan allows 300 emails per day with unlimited contacts. Paid plans remove the daily limit and add automation and A/B testing.
How is Brevo's pricing different?
You pay for emails sent, not contacts stored, so a large but low-frequency list stays cheap — the opposite of Mailchimp's contact-based pricing.
Does Brevo include a CRM?
Yes, a lightweight sales CRM and pipeline are built in, plus SMS and chat — useful before committing to a separate CRM.
Is Brevo good for deliverability?
Deliverability is solid when you follow good list hygiene and warm up sending; dedicated IPs are available on higher tiers.
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